Tag: seo
Hands Down the Best Marketing “Post” of the Year.
by admin on Dec.30, 2008, under SEO BlackHat
is like driving into a tub full of tits. It’s
that
fucking awesome.
Read it. Bookmark it. Use it.
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Ecommerce Hosting Package
by admin on Dec.30, 2008, under Uncategorized , Webmaster Advice
Shortly after posting my last post I received an interesting email from one of my regular readers. He said that he has not only used the Boss Cart software, he also has a host provider who provides it as part of his plan. The ecommerce plan offers many features that I am looking for and included the software that I have decided to use. The plan comes with a full year of hosting and even includes the domain name. It is a ready made set up site ready for me to just plug in my own products.
I love to play around with website designing and set up but it is nice to have a site ready to go when I have the product set and ready. Time is money and anything that can be done for you is both a money and time saver. I was however a little worried about the fact that I would not be able to have some creativity with my own shop. Being that it was all set up by the hosting company.
I did a little research and found that they do set up the sites but they also offer a
Webmaster Forum
by admin on Dec.29, 2008, under Uncategorized , Webmaster Advice
One of the best ways for webmasters to network with other webmasters is to visit good forums to help build relationships and exchange services. . As most webmasters know, the more you think you know about promotions and SEO, the more you have to learn. Webmaster forums allow you to share your knowledge and skills while learning new techniques for making your blog or website the best it can be.
There are so many other things that can be learned on a Webmaster forum. If you visit the
Poker Lessons Applied to Business
by admin on Dec.28, 2008, under SEO BlackHat
Merry Christmas and Happy New Year From 97th Floor
by admin on Dec.26, 2008, under Viral Marketing
Chris and I just want to take this opportunity to wish everyone a Merry Christmas and Happy New Year. We look forward to an amazing year in 2009, and hope we can keep bringing you up to date and informative articles, case studies and ideas in the SEO industry. Again - here’s hoping everyone has an amazing 2009 and thanks for a great 2008!
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What the heck should we call *.domain.com?
by admin on Dec.23, 2008, under SEO Tips & Tricks
Posted by , there are three kinds of domain levels present. The top-level domain (also called the domain extension) is ".org," the 2nd level domain is "seomoz" and the third level domain is "www." These are sometimes referred to as "subdomains" although that nomenclature can also be intended to mean 3rd level domains that are not "www." Again, these structures can receive individual assignments of importance, trustworthiness and value from the engines, independent of their 2nd level domains, particularly on hosted publishing platforms like Wordpress, Blogspot, Wetpaint, etc.
You can see how we’ve tackled this in our :
- http://www.seomoz.org - the page/URL has 41,741 links from 3,281 FQDs
- www.seomoz.org - the Fully Qualified Domain (FQD) has 11,734 other FQDs linking to it
- *.seomoz.org - the Pay-Level Domain (PLD) has 10,039 other PLDs linking to it
Being able to quickly and easily understand these differences is important for comparisons, reporting and SEO implementation, but it’s a challenge to explain, so I figured I’d put it to our community - what is the best way to describe 2nd vs. 3rd level domains? What should we be calling them and how can we explain it in an easily digestible but granular fashion?
Please use your thumbs to reward answers you like (I know I will, especially since it’s nearly Christmas Eve!).
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The Gift of the Magi
by admin on Dec.23, 2008, under SEO BlackHat
by O Henry
ONE DOLLAR AND EIGHTY-SEVEN CENTS. THAT WAS ALL. AND SIXTY CENTS of it was in pennies. Pennies saved one and two at a time by bulldozing the grocer and the vegetable man and the butcher until one’s cheeks burned with the silent imputation of parsimony that such close dealing implied. Three times Della counted it. One dollar and eighty-seven cents. And the next day would be Christmas.
There was clearly nothing left to do but flop down on the shabby little couch and howl. So Della did it. Which instigates the moral reflection that life is made up of sobs, sniffles, and smiles, with sniffles predominating.
While the mistress of the home is gradually subsiding from the first stage to the second, take a look at the home. A furnished flat at $8 per week. It did not exactly beggar description, but it certainly had that word on the look-out for the mendicancy squad.
In the vestibule below was a letter-box into which no letter would go, and an electric button from which no mortal finger could coax a ring. Also appertaining thereunto was a card bearing the name “Mr. James Dillingham Young.”
The “Dillingham” had been flung to the breeze during a former period of prosperity when its possessor was being paid $30 per week. Now, when the income was shrunk to $20, the letters of “Dillingham” looked blurred, as though they were thinking seriously of contracting to a modest and unassuming D. But whenever Mr. James Dillingham Young came home and reached his flat above he was called “Jim” and greatly hugged by Mrs. James Dillingham Young, already introduced to you as Della. Which is all very good.
Della finished her cry and attended to her cheeks with the powder rag. She stood by the window and looked out dully at a grey cat walking a grey fence in a grey backyard. To-morrow would be Christmas Day, and she had only $1.87 with which to buy Jim a present. She had been saving every penny she could for months, with this result. Twenty dollars a week doesn’t go far. Expenses had been greater than she had calculated. They always are. Only $1.87 to buy a present for Jim. Her Jim. Many a happy hour she had spent planning for something nice for him. Something fine and rare and sterling–something just a little bit near to being worthy of the honour of being owned by Jim.
There was a pier-glass between the windows of the room. Perhaps you have seen a pier-glass in an $8 Bat. A very thin and very agile person may, by observing his reflection in a rapid sequence of longitudinal strips, obtain a fairly accurate conception of his looks. Della, being slender, had mastered the art.
Suddenly she whirled from the window and stood before the glass. Her eyes were shining brilliantly, but her face had lost its colour within twenty seconds. Rapidly she pulled down her hair and let it fall to its full length.
Now, there were two possessions of the James Dillingham Youngs in which they both took a mighty pride. One was Jim’s gold watch that had been his father’s and his grandfather’s. The other was Della’s hair. Had the Queen of Sheba lived in the flat across the airshaft, Della would have let her hair hang out of the window some day to dry just to depreciate Her Majesty’s jewels and gifts. Had King Solomon been the janitor, with all his treasures piled up in the basement, Jim would have pulled out his watch every time he passed, just to see him pluck at his beard from envy.
So now Della’s beautiful hair fell about her, rippling and shining like a cascade of brown waters. It reached below her knee and made itself almost a garment for her. And then she did it up again nervously and quickly. Once she faltered for a minute and stood still while a tear or two splashed on the worn red carpet.
On went her old brown jacket; on went her old brown hat. With a whirl of skirts and with the brilliant sparkle still in her eyes, she cluttered out of the door and down the stairs to the street.
Where she stopped the sign read: “Mme Sofronie. Hair Goods of All Kinds.” One Eight up Della ran, and collected herself, panting. Madame, large, too white, chilly, hardly looked the “Sofronie.”
“Will you buy my hair?” asked Della.
“I buy hair,” said Madame. “Take yer hat off and let’s have a sight at the looks of it.”
Down rippled the brown cascade.
“Twenty dollars,” said Madame, lifting the mass with a practised hand.
“Give it to me quick” said Della.
Oh, and the next two hours tripped by on rosy wings. Forget the hashed metaphor. She was ransacking the stores for Jim’s present.
She found it at last. It surely had been made for Jim and no one else. There was no other like it in any of the stores, and she had turned all of them inside out. It was a platinum fob chain simple and chaste in design, properly proclaiming its value by substance alone and not by meretricious ornamentation–as all good things should do. It was even worthy of The Watch. As soon as she saw it she knew that it must be Jim’s. It was like him. Quietness and value–the description applied to both. Twenty-one dollars they took from her for it, and she hurried home with the 78 cents. With that chain on his watch Jim might be properly anxious about the time in any company. Grand as the watch was, he sometimes looked at it on the sly on account of the old leather strap that he used in place of a chain.
When Della reached home her intoxication gave way a little to prudence and reason. She got out her curling irons and lighted the gas and went to work repairing the ravages made by generosity added to love. Which is always a tremendous task dear friends–a mammoth task.
Within forty minutes her head was covered with tiny, close-lying curls that made her look wonderfully like a truant schoolboy. She looked at her reflection in the mirror long, carefully, and critically.
“If Jim doesn’t kill me,” she said to herself, “before he takes a second look at me, he’ll say I look like a Coney Island chorus girl. But what could I do–oh! what could I do with a dollar and eighty-seven cents?”
At 7 o’clock the coffee was made and the frying-pan was on the back of the stove hot and ready to cook the chops.
Jim was never late. Della doubled the fob chain in her hand and sat on the corner of the table near the door that he always entered. Then she heard his step on the stair away down on the first flight, and she turned white for just a moment. She had a habit of saying little silent prayers about the simplest everyday things, and now she whispered: “Please, God, make him think I am still pretty.”
The door opened and Jim stepped in and closed it. He looked thin and very serious. Poor fellow, he was only twenty-two–and to be burdened with a family! He needed a new overcoat and he was with out gloves.
Jim stepped inside the door, as immovable as a setter at the scent of quail. His eyes were fixed upon Della, and there was an expression in them that she could not read, and it terrified her. It was not anger, nor surprise, nor disapproval, nor horror, nor any of the sentiments that she had been prepared for. He simply stared at her fixedly with that peculiar expression on his face.
Della wriggled off the table and went for him.
“Jim, darling,” she cried, “don’t look at me that way. I had my hair cut off and sold it because I couldn’t have lived through Christmas without giving you a present. It’ll grow out again–you won’t mind, will you? I just had to do it. My hair grows awfully fast. Say ‘Merry Christmas!’ Jim, and let’s be happy. You don’t know what a nice-what a beautiful, nice gift I’ve got for you.”
“You’ve cut off your hair?” asked Jim, laboriously, as if he had not arrived at that patent fact yet, even after the hardest mental labour.
“Cut it off and sold it,” said Della. “Don’t you like me just as well, anyhow? I’m me without my hair, ain’t I?”
Jim looked about the room curiously.
“You say your hair is gone?” he said, with an air almost of idiocy.
“You needn’t look for it,” said Della. “It’s sold, I tell you–sold and gone, too. It’s Christmas Eve, boy. Be good to me, for it went for you. Maybe the hairs of my head were numbered,” she went on with a sudden serious sweetness, “but nobody could ever count my love for you. Shall I put the chops on, Jim?”
Out of his trance Jim seemed quickly to wake. He enfolded his Della. For ten seconds let us regard with discreet scrutiny some inconsequential object in the other direction. Eight dollars a week or a million a year–what is the difference? A mathematician or a wit would give you the wrong answer. The magi brought valuable gifts, but that was not among them. I his dark assertion will be illuminated later on.
Jim drew a package from his overcoat pocket and threw it upon the table.
“Don’t make any mistake, Dell,” he said, “about me. I don’t think there’s anything in the way of a haircut or a shave or a shampoo that could make me like my girl any less. But if you’ll unwrap that package you may see why you had me going a while at first.”
White fingers and nimble tore at the string and paper. And then an ecstatic scream of joy; and then, alas! a quick feminine change to hysterical tears and wails, necessitating the immediate employment of all the comforting powers of the lord of the flat.
For there lay The Combs–the set of combs, side and back, that Della had worshipped for long in a Broadway window. Beautiful combs, pure tortoise-shell, with jewelled rims–just the shade to wear in the beautiful vanished hair. They were expensive combs, she knew, and her heart had simply craved and yearned over them without the least hope of possession. And now, they were hers, but the tresses that should have adorned the coveted adornments were gone.
But she hugged them to her bosom, and at length she was able to look up with dim eyes and a smile and say: “My hair grows so fast, Jim!”
And then Della leaped up like a little singed cat and cried, “Oh, oh!”
Jim had not yet seen his beautiful present. She held it out to him eagerly upon her open palm. The dull precious metal seemed to {lash with a reflection of her bright and ardent spirit.
“Isn’t it a dandy, Jim? I hunted all over town to find it. You’ll have to look at the time a hundred times a day now. Give me your watch. I want to see how it looks on it.”
Instead of obeying, Jim tumbled down on the couch and put his hands under the back of his head and smiled.
“Dell,” said he, “let’s put our Christmas presents away and keep ‘em a while. They’re too nice to use just at present. I sold the watch to get the money to buy Your combs. And now suppose you put the chops on.”
The magi, as you know, were wise men–wonderfully wise men-who brought gifts to the Babe in the manger. They invented the art of giving Christmas presents. Being wise, their gifts were no doubt wise ones, possibly bearing the privilege of exchange in case of duplication. And here I have lamely related to you the uneventful chronicle of two foolish children in a flat who most unwisely sacrificed for each other the greatest treasures of their house. But in a last word to the wise of these days let it be said that of all who give gifts these two were the wisest. Of all who give and receive gifts, such as they are wisest. Everywhere they are wisest. They are the magi.
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The Evolution of Search Results and What It Means for Search Marketers
by admin on Dec.22, 2008, under SEO Tips & Tricks
Posted by
#2 - Yahoo!’s Expansion of their "Open" Strategy & BOSS
It’s hard to describe these phenomenon as "related" or even philosophically cohesive, but it feels like a shift. While that’s not very scientific, I’m bolstered by the supporting thoughts of colleagues like - from Acronym Media’s site and read more, but my big takeaways dovetailed closely with Mike’s. There’s a new generation of search coming, and we’re finally getting a more tangible glimpse of what that future has in store for us.
Danny Sullivan .
Signals from end users who previously couldn’t vote for content via links from web pages are now able to vote for content with their clicks, bookmarks, tags and ratings. These are very strong signals to search engines, and best of all, they don’t rely on the elitism of one web site owner linking to another or the often mediocre crawl of a dumb bot.
Although Mike had lots of smart things to say in the piece, this was perhaps my favorite. He’s distilled the essence of what’s happening in the search world - engines shifting, however slowly (and yes, even though it might seem like the sky is always falling, I do think these shifts are years in the works), to adopting additional metrics and data sources to make their results higher and higher quality. If you study the technology of algorithms, you’ve apparently known for years that
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The Stuff of Lies
by admin on Dec.21, 2008, under SEO BlackHat
One of my friends emailed this video to me:
http://storyofstuff.com/
I wrote back. “this clip was shit.”
He replied, “What specifically don’t you believe in it?”
I started writing a reply and realized that this would make a fine off topic blog post. So after you watch as much as you can stand, come back for a breakdown.
“You cannot run a linear system on a finite planet indefinitely”
So? We don’t need to run it indefinitely. We only need to run it until technology evolves enough to solve any problems that arise. Our “linear system” will not run as it has for the foreseeable future. Every system in human history evolved, and so will ours.
“It’s the government’s job to take care of us.”
Sigh. It’s our government’s job to protect us ( . That list includes places like Kiribati, Maldives, São Tomé, Micronesia, Vanuatu, Seychelles and Eritrea.
Above the Bhutans and Djiboutis of the world is Iceland, ranked 92 in the world with a GDP of $19.5 Billion.
, only 8 companies made more than $19.5 Billion:
1 Exxon Mobil $39.5 Billion
2 Royal Dutch Shell $25.4 Billion
3 UAL $22.9 Billion
4 BP $22.0 Billion
5 Citigroup $21.5 Billion
6 Bank of America $21.1 Billion
7 General Electric $20.8 Billion
8 Gazprom $20.3 Billion
So in fact, of the top 100 economies in the world 92 are countries and 8 are corporations . . . and that’s only if you don’t include individual states (like California) as economies.
“In the past 3 decades, 1/3 of the planet’s Natural resource base has been consumed.”
So at our rate of growth, we will completely run out of ALL Natural resources in much less than the next 60 years (because our consumption will grow). mmmmKAY. If only there were a way to harness the energy of this Sky that’s Falling or the hot air from windbags like this.
“We have less than 4% of our original forests left.”
Hmm, that’s Interesting. Because according to the (not 30%) of the world’s energy - but so what? 2 billion people in the world don’t even have electricity!
“If everyone Consumed at the US’s rate, we would need 3-5 Planets”
No. We would just need to produce more.
“75% of Global fisheries are fished at or beyond capacity”
First: why should I care? 2nd: How can a fishery be fished beyond capacity? 3rd: If we really need more fisheries - then those “evil corporations” will make them.
“80% of the world’s original forests are gone.”
Nearly 4 billion hectares of forest cover the earth’s surface, roughly 30 percent of its total land area. So . . . if 80% is gone, that means that at one point 150% of the earth’s land surface had forrest. I see.
“According to these guys (referring to the rest of the supply chain), the people that live there don’t own [the Amazon forests] even if they’ve been living there for generations”
Actually, the deforestation is being done precisely by the people that live there. That’s the PROBLEM.
“There are over 100,000 synthetic Chemicals in use in commerce today”
Good! Just because something is synthetic, doesn’t make it bad. In fact, those synthetic chemicals are a big reason why our standard of living is higher today than at any point in human history.
“Only a Hand full have even been tested for harmful effects”
A hand full . . . that would be what? 5? 10? Lies!
“or tested for Synergistic Effects”
I see, so we just need to perform, what? about 2^100,000 or is it
Since When Does ‘Top 89th Percentile’ Mean ‘Douchebag’? (Since Always!)
by admin on Dec.19, 2008, under SEO BlackHat
B+
The Top 89th percentile.
Not too shabby - right?
Oh - but how wrong you would be to agree!
It’s not too bad if we’re talking about IQ. The 89th percentile on the curve would be .)
But the absolute worst example of someone above the 88th percentile comes to us from Rentacoder’s rating system.
One of the bids we received to code a projects comes from this profile:
This person tried 1 job once before, didn’t complete it, and got a 1 (horrible) out of 10 rating from feedback.
Think about that.
Now consider that this person is ranked #26,539 out of 236,569 coders at Rent-a-coder.
He did one (and only one) job and got the lowest rating possible for that job. “I know; Let’s put him in the top 88th percentile!”
My question is: what the FUCK do you have to do to score LOWER than the top 88th percentile? 2 unfinished jobs with a rating of 1 (horrible)!?!
What if you just replied to the job postings in Swahili? What does that get you? in the top 60th percentile?
Shit . . . you could probably molest the children of whoever posts a job and still be in the top 50%!
Clearly their Ranking system is fucked.
When you think about it, though, search engines rank pretty much the same way. The top 10 positions in a given SERP will garner 88.7% of all clicks. Positions 11-1000 in the SERPs account for only 11.3% of clicks (