FOST

Posted by Tom_C

The rest:

• Google lady with 51 Adwords tips
• Redfly marketing helps take the guesswork out of PPC campaign set up
• PPC Hero on following Yahoo’s PPC advice
• SEOmoz chips in with 17 common PPC mistakes
• SEOmoz with a whiteboard friday on PPC management
• Sitepoint with some of the worst adwords mistakes
• Me! Talking about PPC! ON VIDEO! no way. . It’s neat and handy and let’s you efficiently run your tests.

  The rest:

  • Google’s ad preview tool. Allows you to check your ads are running and how they look
  • Google’s traffic estimator. Does what it says on the tin
  • Self hosted PPC tracking software. Not used it myself but recommended.

  Landing Page Advice

  Of course PPC management is only one part of the process. You need to make sure that you’re sending the traffic to a page which is working hard for you. How do you go about testing that? What should you improve on your landing page? All below my avid reader!

  Best of class: Copyblogger does a comprehensive roundup of their own stuff on landing pages. Essential reading.

• ROI Revolution share 3 landing page tips
• SEO Design Solutions writes on landing pages which appeal to motivated searchers (like PPC traffic)
• Postclickmarketing looks at how you scale your landing pages
• 9 myths of landing page quality score

  The rest:

  • Lyndon from Cornwallseo shares some headline writing tips. More for linkbait than PPC but good reading.
  • Copy Blogger again.. More good stuff
  • Google conversion university tips on headlines. Basic but it’s good to go over this stuff
  • Searchlaboratory (who work just across the road from where I used to live!) share some PPC stats secrets (useful for SEO too)

    The rest:

    • Use Google Analytics to get proper ad scheduling data
    • Google’s own tutorial. Dull in places but worth checking on the basics
    • A PPC rap. No, really! If you haven’t seen this then check it out!
    • PPCblog write on understanding when to bid on your own brand
    • 13 myths of PPC
    • Are you running ads on google partner network? If so, read this!
    • More than you could ever want to know about quality score No

      The rest is here:
      The Big List of PPC Resources & Articles . See ya around!